Malika Benshila launched Pink Heater agency in 2006, a company that represents emerging international designers and introduces them to her network of stores.

She has worked on several collaborations and consulting with designers helping them mold their vision they had for their brand. Making sure that the collections would be desirable and in line for the premium department-stores and concept stores she has been partnering with for over a decade.

Along with the rise of Pink Heater agency, Malika has obviously been very passionate about jewelry and the creation part of it,  that led to the birth of her own brand in 2021. It shares a deep connection between her personal experiences and the journey of life.