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« The one stop focus on international emerging designers and fashion enthusiasts »

EYE OF PINK HEATER is one of Pink Heater’s services that showcases its designers in a curated setting scenographied by Malika and its team of professionals. From organizing PFW events to creating a unique outlet for designers and emerging artists to shine, Eye of Pink Heater is consistently providing what's next in the world of fine jewelry.

Eye of Pink Heater has teamed up with prestigious retailers such as HARRODS, LA SAMARITAINE, PRINTEMPS HAUSSMANN, HOTEL DE CRILLON and soon will open at PRINTEMPS in DOHA to create a memorable retail experience. Incorporating a universe, a message and an overall artistic direction by its founder and creative director Malika Benshila.



The FIRST Printemps department store outside of France is debuting in DOHA, QATAR and will be featuring an INCREDIBLY IMMERSIVE multi-brand space experience by Eye of Pink Heater.


The ONE STOP FOCUS on emerging international designers will showcase what is next in fashion and fine jewelry in an IMAGINATIVE space, designed by founder, Malika Benshila. The space will expand one's imagination while inviting them to DISCOVER their UNIQUE taste with the curated selection of FASHION-FORWARD designs. The opening of Printemps Doha is to take place early November and we are so excited to share this modern space and extraordinary collections with you.

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Pink Heater collaborates with Le Printemps in the form of an ephemeral boutique called "Eye of Pink Heater".

Le Printemps offers the essential selection of the most cutting-edge designers on the international scene.

Eye of Pink Heater is a pop-up brings signatures from all over the world directly to the store in a scenographic space. On the first floor dedicated to jewelry, where you can find the great iconic houses of this universe, Printemps Haussmann wanted to integrate this real talent incubator with strong signatures.

The unique space of Eye of Pink Heater was created successfully thanks to trustworthy collaborators Garden Events and Valentina Canseco


Eye of Pink Heater collaborates with Harrods in London with a curated selection of the latest fashion trending designers.  The goal of our setting is to create a unique emotion-filled unforgettable experience. By being «the one stop focus on international emerging designers and fashion enthusiasts» 

Working on a beautiful scenography were our lushes vegetation by our partner Garden Events and cool neon display were going to radiate the luxury jewelry room on the 1st floor of the store.



A pop up was held in the prestigious Hotel de Crillon to showcase some incredible artists and designers. The selections were meticulously curated by director Malika Benshila and fine pieces of art, lifestyle, and jewelry were displayed. 

Creating this space during Paris Fashion Week event and sending out this message that diversity and uniqueness is possible amongst big makers has been very rewarding.


La Samaritaine Paris and Eye of Pink Heater join forces to highlight the collections of Bare, Cédille, Elé Karela, Tsura, Anna Maccieri Rossi, and Lanzarope.


The UNIQUENESS of “EYE OF PINK HEATER” lies in its resolutely MODERN approach. Combining INFLUENCES from ART, design, and fashion, curator MALIKA has succeeded in CREATING a space dedicated to JEWELRY that goes completely off the BEATEN TRACK.

Mosaïque Samaritaine


PINK HEATER always combines promotional activities with its important events. Partners offer a sampling of their products in exchange for visibility. Pink Heater team has collaborated with more than 100 international derivative companies in the food, beauty, cosmetics and hospitality businesses. A selection of these companies join us during our events.

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