Malika Benshila Hutin, Founding Director
Malika is an Editor and Fashion consultant. Benshila Hutin was born in 1980 in Philadelphia to an American-Irish mother and Algerian father. Her parents met in Paris while they were student residents at the Cité Universitaire. She spent the majority of her childhood in Paris, returning every summer to the USA.
She graduated in 2004 from EFAP (École Française des Attachés de Presse et des Professionnels de la Communication) with a diploma in management. Upon graduation, she worked for three years as an agent for fashion photographers and stylists in the Paris branch of a London agency. « I immediately fell in love with the world of fashion from an artistic point of view and also as producer. I collaborated with the most famous French brands such as Chanel on the production of their runway shows and with fashion magazines such as Vogue on the production of their fashion series. » She was approached by Christian Louboutin for a position as international PR at the time when the shoe designer was becoming a global star sought after by celebrities from Catherine Deneuve to the Olsen sisters. Malika, however, decided to pursue her dream of creating her own agency dedicated to the development of brands in fashion.
At age 27, she came up with the idea of creating an agency that would integrate sales, promotion and consulting activities. In 2008, PINK HEATER was officially launched. The agency collaborates with international brands who rely on the agency's range of services in marketing communication to gain them entry into specialized boutiques, department stores and concept stores all over the world.